Gate2Shop will be in Moscow this week. Our own Nadya Ivanova and Tony Stoyanov will attend and present the all new Page Builder, as well as the latest in Alternative Payment Options and how to grow your online business.
Don’t miss Nadya’s presentation on October, 6, 2012, at 5.30 p.m.
You can read more about the conference here.
Events wise, this weekend is a big weekend for G2S. We will sponsor and speak at three events, starting on Thursday 19th in Utrecht and then onto Kiev and St. Petersburg for ConfOG and ISDEF respectively.
Hello, all!
Recently, we’ve had a corporate restructure and would like to keep you updated. Please see the official press release which will give you all the necessary details about it:
‘Everything eBusiness’ Company Offers Wide Range of eCommerce, eMarketing and ePayments Solutions for Online Sellers
INNSBRUCK, Austria; SOFIA, Bulgaria; and NICOSIA, Cyprus, January 31, 2012 – Market.com (www.market.com) debuts today as a new name for a broad range of highly experienced and successful global ecommerce infrastructure brands, which provide start-to-finish solutions for online businesses.
Market.com, unveiled internally in July 2011, serves as a new corporate umbrella for solutions already familiar to thousands of online sellers around the world including SafeCharge, xt:Commerce®, MarketNetwork, InstallSmart and Ginyas. The company’s consumer-oriented brands – MessengerPlus! and Plus! Network – boast hundreds of millions of downloads and tens of millions of users worldwide.
The new corporate structure of market.com is in response to feedback from clients who indicated their preference to work with a single trusted provider offering a broader range of services. With that goal in mind, SafeCharge, a prominent and respected online payment provider, made several acquisitions in recent years to round out the company’s service portfolio and simplify the way it serves its clients. SafeCharge remains a key brand within the ePayments division of the newly formed market.com.
Market.com offers solutions both for merchants selling physical products that must be stored, managed and shipped to purchasers, as well as digital products such as software and other downloadable offerings. The company has over 12 years’ experience in providing services to a broad range of online industries including retail, digital goods and services, casual and massively multiplayer online games, gambling, dating, forex and more.
Market.com services and products are used by prominent companies including Volkswagen, Aeria Games, IncrediMail, Osram and Markets.com. The company has over 200 employees in company locations in Austria, Bulgaria, Canada, Cyprus, Germany, Israel and Serbia.
“The new market.com has been working hard to deliver on our vision of creating the best online payments, ecommerce and Internet marketing solutions for our clients,” said Alon Shamir, director, market.com. “Our many brands offer a full range of high quality services – from driving traffic and conversion, to creating online shops and accepting payments. We offer these services to our clients in a streamlined manner so they can focus on their businesses and spend less effort on dealing with the services they need to run their business.”
The company’s slogan, “Everything eBusiness,” succinctly describes its vertically integrated business model and key value proposition.
eCommerce
Market.com’s eCommerce division offers its leading ecommerce shop solution, xt:Commerce. It is an innovative and easy-to-use system for building single shop and multi-shop online stores. The system includes straight forward administration tools and back office, built-in search engine optimization features and a range of templates and add-ons that contribute to the success of the shops. Its modular design allows for the easy plug-in of new features and services.
xt:Commerce is the most popular shopping cart platform in Germany with more than 150,000 downloads and approximately 200 new shops each day.
eMarketing
The market.com eMarketing division helps companies to drive traffic to their shops and to monetize that traffic to the highest extent possible. Services include proprietary media channel opportunities, traffic monetization solutions and a highly effective affiliate network which drives a massive number of monthly impressions worldwide.
Brands in this group include:
ePayments
The ePayments division is a highly successful part of the group’s offerings. Market.com offers clients a range of payment solutions to fit the requirements of all ecommerce sites – from small to large and those offering tangible or intangible goods. The solutions include a PCI-certified gateway (since 2005), well established banking relationships, maximum global, local and alternative payment methods and billions of dollars in transactions processed annually. The company’s ePayments solutions include one of the strongest risk management and fraud protection programs in the industry. Brands in this group include:
“Conduit has partnered with several of market.com’s individual solutions and we believe a good part of our online success is directly attributable to the superior technology and human support we have received over the years,” said Brock Kaye, Conduit VP of Business Development.
“As an innovative, web-based auction site, Ziinga has benefited greatly from market.com‘s eMarketing services,” said Masih Nikdar, director of Ziinga. “We have seen significant traffic increase to our site leading to increased sales.”
For more information about market.com and its service offerings, visit www.market.com or contact marketing at info@market.com.
About market.com
Market.com (www.market.com) is a prominent and experienced provider of ebusiness infrastructure and services to online companies throughout the world. The company provides a full range of ecommerce, emarketing and epayments solutions to thousands of companies in a wide range of industries.
G2S continues to deliver exactly what customers need. Read about the solutions delivered here. More case studies to follow soon.
OneStepCheckout is a shopping cart optimization for Magento stores – and Tanki Online is a MMOG that currently has over 5 million players worldwide.
Check out our friends over at Tanki Online. They are running some nice promotions for crystals if paid through Gate2Shop.
You can find more information here.
Shopping cart abandon rate is undoubtedly a great indicator of whether we are doing the things right or not in our online store.
Having an optimized after shopping cart abandonment management process to handle the situation and re-inviting customers to complete the purchase has proven to increase conversion rates. You can start with these five simple tips:
1. Simplicity: Conversion rate is affected directly by the complexity of the buying process. Both, the buying and the checkout process must be as short as possible to avoid abandonment. We have mentioned in previous posts that every online shop should allow customer to buy without registration.
2. Collect data: Although you must allow customers to buy without registering, you should collect email address (and possibly also the phone number) in the first step of your checkout process so you will be able to contact them if they do not complete the process. Consumers would not mind providing their names and emails, above all, because they appreciate receiving a ‘purchase confirmation email’.
3. Immediacy: Send a reminder email to a customer who has abandoned the shopping cart within 24 hours. If you do not contact this prospective client soon, it will be less likely that she/he remembers why she/he started the buying process in the first place.
In this message, include a link that will take the customer back to the abandoned cart with the item or items already added and as much information pre-populated in the order form as possible.
4. Show interest: Price is not always the reason why a customer leaves the shopping cart. Therefore, when contacting a client that just abandon the shopping cart, express concern about whether a technical error in your system prevented her/him to convert. Other usual reasons that drive online shoppers to abandon the purchase process can also be: uncomfortable buying process, lack of different payment options or not having time enough in that moment.
5. Offer incentives: Prepare a second reminder email including an offer or incentive to encourage the customer to come back to the shopping cart and finalize the purchase.
You have to remain positive despite the fact that an abandoned shopping cart often occurs; – it is also a strong indicator of interest on your products. Study the reasons why customers leave the cart and keep in mind that the sales process is not finished at that point. With a good shopping cart abandon management, you can recover many ‘lost’ sales. Use this opportunity to highlight an additional competitive advantage: good customer service.
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If you haven’t noticed the new video on our homepage, then please take a look. In just a little over two minutes it highlights some of the cool things about our services.
Enjoy, and don’t forget to comment. 
The Internet is undoubtedly the best channel to sell games online for its convenience, immediacy and global reach. Nonetheless, it is also a very competitive sector. Therefore, when selling games, software or digital products, you should bear in mind that an online store does not sell by itself.
If you are determined to start selling your games online, you should consider some key elements in order to succeed:
1. First, you need to choose the right ecommerce software that best suits your needs. Not every ecommerce solution is specifically designed for the gaming industry and not all of them support, for example casual game or Massively Multiplayer Online (MMO) games.
2. Make different versions οf уουr game аnd mаke thеm available for different operating systems as well. Besides, provide your customers with satisfactory information about the game, build great product sales pages: attractive and describing all the benefits and main advantages over other games.
3. Offer a free version of the game or offer just some features and for a limited period of time after which players will need to pay. This way, players will learn more about your product and they will have an incentive to keep playing and pay for it.
4. Create a Marketing plan to promote the game that includes different online marketing tactics and, if possible, publicity аnd advertisement. Consider joining an affiliate networks that can help you to sell your games online easier and faster.
Although you are selling a digital product via the Internet, act like you have a physical store. Remember that behind every conversion there is a person so try to improve their experience using your online store and dedicate time to lead nurturing.
5. Finally, without collection there is no shop. Nowadays, offering a great range of payment options is necessary to avoid losing sales and be able to succeed. Yου need tο find a reliable payment service provider which will allow уου to accept the greater range of payments options.
When selling games online, especially Social Networks and Massively Multiplayer Online (MMO or MMOG), you need a provider that offers micropayment solutions and Flash Payments option which allow gamers to remain in the game while making a purchase.
At the end of the day, all you need is to build an attractive and effective website technically compatible with your game and ready to accept payments online. Note that there are full-service providers that can help to throughout the entire process to success.
Attractive and, above all, efficient websites is the great challenge for every online merchant. Being efficient means to sell more and improving the user experience will definitely help. In this post, we will give some keys points to improve customer experience for software, digital goods and games online merchants. The main peculiarity of the digital product industry selling online is that there is no physical products so certain parameters that are important to the retailing sector, such as stock availability, shipping charges or payment on delivery, do not need to be considered. Nevertheless, the tips listed below can and should be applied to any online store:
1. Optimize your website. Optimize the more technical aspects of the site: Improve accessibility, site-speed and create a simple, attractive and well-organized website structure. Bear in mind that clear and clean navigation is critical.
2. User oriented design. Keep it simple! Online consumers like simple and short processes. Users do not want to learn to use your site; they want your site to be adapted to their mental structure. Add clarity to simplicity and do not make the mistake of, for instance, labelling call-to-action buttons with confusing words like “submit” if what you mean is “buy now.”
3. Product display and information. Accurate, complete and clear information about your products is essential. You cannot allow your users to find the information needed to finalize the purchase elsewhere. Create your own product descriptions and never just copy the description given by the manufacturer. When selling digital products online, you do not really need to include 360-degree view of the products, but be imaginative and include, for example, a demo or an explanatory video of your digital goods.
4. Social Shopping. People like to know what other people have bought, which the best-sellers are or what the online community thinks on a given item. Bear in mind that personal recommendations are a major influence on purchase decisions and build trust. So include the options to rate products, post comments, and show these references to future buyers and you will improve significantly the user experience. Additionally, combine users-ratings with cross-selling options, which will be very effective if you display “Customers Who Viewed This Item Also Viewed…”
Do not forget to include social media sharing buttons to every product, this will allow your clients to recommend your products, inform their contacts about their latest acquisition or ask for advice to their network.
5. Price policy. Price is one of the first things consumers watch and one of the main reasons to purchase, so display it clearly. Your users will appreciate not having to do extra clicks to find the price and remember that your competitors are also one click away. On the other hand, do not hide additional charges revealed only at the checkout; nobody likes to be taken for a fool.
6. Checkout process. The checkout process MUST be as short and quick as possible. Users will also appreciate if you inform about how many steps the purchasing process is going to take and at which point they are. Allow checkout without registration. Registration is a useless burden and a major cause of cart abandonment for first time clients (most of the users do not want to reveal personal information when is not really necessary) but also for returning clients, since they might have forgotten their password.
7. Payment options. Provide a great variety of payment options to boost your sales, markets and conversions. Do not assume that everyone has a PayPal account, that everyone has a credit card or that everybody can pay in dollars. It is best to offer the greatest possible number of credit and debit cards from as many countries as possible and to accept payments in different currencies.
8. Keep in touch. Cultivate the relation with your customers. Once customers have finished the purchase, it is time to ask them to subscribe to your newsletter or any other personalized alert system. Find out which are their interests and keep in touch accordingly (e.g. or accumulative points, extra discount for frequent users, etc.)
We take this opportunity to share with you this video about Tesco Homeplus Virtual Subway Store in South Korea. Although we want to focus our post on the virtual goods sector, it is a great example of how to eliminate boundaries and frustration and fascinate consumers:
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Following on from our previous blog posting, we have since added another two payment methods…
AliPay is an immediate authorization eWallet, renowned in Asia, and the most famous and frequently used payment method in China. Swiff is an offline bank transfer-like payment option available in Canada, with delayed authorization (pending status) and without chargebacks.
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