Archive for December, 2010
FlashGAMM – more feedback
Tuesday, December 14th, 2010We hope your Russian is good enough for you to read a recent overview of Flash GAMM!!! If not, you can always use Google Translate.
Here’s the link
Enjoy!
Gate2Shop at the Flash GAMM! Expo in Kyiv.
Thursday, December 9th, 2010This past weekend Gate2Shop gave a talk at the Flash GAMM! Expo in Kyiv. The topic was “The Art of Conversion” and the presentation was done by Gate2Shop COO Yuval Ziv. The presentation was well-attended and there were some nice questions following it.
The art of conversion is a crucial topic that is of interest to any business trying to sell software online or sell games online – and this is pretty much everybody who attended that show.
The essence of the presentation is that the better your conversion rate is, the better your ROI is going to be. Sometimes, to achieve that it only takes some very minute tweaks of one’s payment page and significant leaps in that metric are going to be observed. It takes both technical and business savvy to achieve that.
We have had case studies that show up to 20% increase when only a small banner is moved or replaced. As you can see from the presentation below, real life cases were discussed, showing how Gate2Shop has helped them improve their business. Most of the attendees were either flash developers or business people who had their own successful flash design or web design studios.
Overall it was a very good show with a number of productive meetings. We were delighted to discuss payments in general and flash payments in particular with both potential clients and partners.





