Gate2Shop - Sell more.

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Shopping cart abandon rate is undoubtedly a great indicator of whether we are doing the things right or not in our online store.

Having an optimized after shopping cart abandonment management process to handle the situation and re-inviting customers to complete the purchase has proven to increase conversion rates. You can start with these five simple tips:

1. Simplicity: Conversion rate is affected directly by the complexity of the buying process. Both, the buying and the checkout process must be as short as possible to avoid abandonment. We have mentioned in previous posts that every online shop should allow customer to buy without registration.

2. Collect data: Although you must allow customers to buy without registering, you should collect email address (and possibly also the phone number) in the first step of your checkout process so you will be able to contact them if they do not complete the process. Consumers would not mind providing their names and emails, above all, because they appreciate receiving a ‘purchase confirmation email’.

3. Immediacy: Send a reminder email to a customer who has abandoned the shopping cart within 24 hours. If you do not contact this prospective client soon, it will be less likely that she/he remembers why she/he started the buying process in the first place.

In this message, include a link that will take the customer back to the abandoned cart with the item or items already added and as much information pre-populated in the order form as possible.

4. Show interest: Price is not always the reason why a customer leaves the shopping cart. Therefore, when contacting a client that just abandon the shopping cart, express concern about whether a technical error in your system prevented her/him to convert. Other usual reasons that drive online shoppers to abandon the purchase process can also be: uncomfortable buying process, lack of different payment options or not having time enough in that moment.

5. Offer incentives: Prepare a second reminder email including an offer or incentive to encourage the customer to come back to the shopping cart and finalize the purchase.

You have to remain positive despite the fact that an abandoned shopping cart often occurs; – it is also a strong indicator of interest on your products. Study the reasons why customers leave the cart and keep in mind that the sales process is not finished at that point. With a good shopping cart abandon management, you can recover many ‘lost’ sales. Use this opportunity to highlight an additional competitive advantage: good customer service.

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The Internet is undoubtedly the best channel to sell games online for its convenience, immediacy and global reach. Nonetheless, it is also a very competitive sector. Therefore, when selling games, software or digital products, you should bear in mind that an online store does not sell by itself.

If you are determined to start selling your games online, you should consider some key elements in order to succeed:

1. First, you need to choose the right ecommerce software that best suits your needs. Not every ecommerce solution is specifically designed for the gaming industry and not all of them support, for example casual game or Massively Multiplayer Online (MMO) games.

2. Make different versions οf уουr game аnd mаke thеm available for different operating systems as well. Besides, provide your customers with satisfactory information about the game, build great product sales pages: attractive and describing all the benefits and main advantages over other games.

3. Offer a free version of the game or offer just some features and for a limited period of time after which players will need to pay. This way, players will learn more about your product and they will have an incentive to keep playing and pay for it.

4. Create a Marketing plan to promote the game that includes different online marketing tactics and, if possible, publicity аnd advertisement. Consider joining an affiliate networks that can help you to sell your games online easier and faster.

Although you are selling a digital product via the Internet, act like you have a physical store. Remember that behind every conversion there is a person so try to improve their experience using your online store and dedicate time to lead nurturing.

5. Finally, without collection there is no shop. Nowadays, offering a great range of payment options is necessary to avoid losing sales and be able to succeed. Yου need tο find a reliable payment service provider which will allow уου to accept the greater range of payments options.

When selling games online, especially Social Networks and Massively Multiplayer Online (MMO or MMOG), you need a provider that offers micropayment solutions and Flash Payments option which allow gamers to remain in the game while making a purchase.

At the end of the day, all you need is to build an attractive and effective website technically compatible with your game and ready to accept payments online.  Note that there are full-service providers that can help to throughout the entire process to success.