In today’s business world the final measurement of success comes down to the conversion of the proverbial window shoppers and the completion of the final transaction. In the mean time experts from all industries and fields are making their mark and profiting on a large scale. These experts are taking advantage of the lack of success by some by promising increased conversion rates and performance of their businesses. Realistically the major part of businesses today can increase their individual productivity by practicing more pro-active business practices.

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Today’s gaming world revolves around the use and technology of the developers designing games to work with the flash technology that is available and holds the end-users interests. The key to turning the average gamer into a repetitive gamer is maintaining their interest and avoiding any interruption of their game play. This is the focus point behind G2S’s PayInAFlash. By maintaining the in-game play the PayInAFlash billing model allows for the payment to be made without interrupting the game.

Flash technology with its wide acceptance and real time activities is the standard for a long time to come. The PayInAFlash billing model can be easily integrated in any game, social media, video streaming or software (flash application), allowing the end users to quickly and conveniently pay for their requested service. This payment solution was designed to minimize the distraction to the end-user, while maintaining the highest security standards and meeting all of the requirements set by the international PCI Data Security Standard.

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With the complexity of competing in the online industry during these extremely tough financial times, finding the perfect combination of solutions to provide for selling software online can be hard. The best alternative today is to select an e-commerce service provider with resources to best compliment your particular business model. Selling software online presents different challenges than some so the service provider should be able to offer more than just payment options. To provide a comprehensive service for this business model, research e-commerce platform providers; they offer more than a list of global payment methods but also provide an edge in an extremely competitive market. While conducting business throughout the world, vendors need a service provider that can provide a more complete e-commerce solution to work with the growing market.

Promotional features offered by e-commerce service providers offer powerful features that allow the online vendor the ability to design and promote their individual sale promotions and to manage the marketing of their products or services. With the software industry specifically, the use of this feature will perfectly compliment various promotions. By correlating the vendor’s products in the payment page administration area and with marketing tools complete control is obtained for each marketing endeavor.

Some of the control panels that are offered to vendors contain features or tools that differ greatly from provider to provider, so the research into these must be conducted in detail. The more complete e-commerce platform will provide:

•Promotional coupons – This can increase the sales of merchandise simply by offering additional products or services at a reduced rate within a certain time frame or with no time restrictions.

•Up-selling and Cross-selling tools - This gives the vendor the opportunity to increase sales online and the end user to purchase the products that they want by either combining them in bundles or substituting them with higher-priced ones.

•One Click Payment - One Click Payment allows repetitive customers to make online purchases with a single click. For returning customers this feature allows them to make further purchases without having to re-enter credit card information. This information is securely stored on the PCI certified system of G2S.

•Integration Assistant – This feature simplifies generating the script needed to create the Buy Now and Subscribe Now buttons so that with a simple copy and paste the generated script into the web page and the buttons will be ready to use. Once selected, the product and even the discount is applied directly to the payment page.

As you can see, these dynamic features when included into the control panel can have a great impact on sale promotions, and at the same time they can reduce the overall investment into extensive integration time and costs. These features are designed not only for the software industry but are highly useful for membership, digital content and many other applications.

September 30th – October 3rd 2010
Moscow, Russia

ISDEF 2010, the ninth annual fall conference organized by the Independent Software Developers Forum (ISDEF), will take place at the Holiday Inn Vinogradovo in Moscow. The event will focus on the analysis of the international software market and the issues that IT companies currently face. The owners, top managers and leading professionals from various IT and Internet companies will be attending along with the marketing experts, journalists, consultants and representatives of Western and Russian investment funds and PR agencies.

This year Yuval Ziv G2S’s Chief Operations Officer will be speaking at the conference and will have the opportunity to meet many of the industries participating members. Gate2Shop is also proud to be sponsoring this year’s conference. These conferences provide the opportunity to gather knowledge and to network with other members of the electronic commerce business.

For further information or to arrange meetings with Yuval contact us at: dennisg@g2s.com or call us at +44 20 3051 0330

The chargeback is a process that exists primarily for consumer protection against unwanted or undesirable transactions. A chargeback is the return of funds to a consumer, forcibly initiated by the consumer’s issuing bank or credit source. There are numerous reasons for individuals to initiate the chargeback process but the bottom line is these chargeback greatly affect the online vendor. This process is tracked by financial institutions and directly affects the ability of the vendor to accept credit cards and debit cards online.

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With every e-commerce business that springs up, there is another great e-commerce suite that follows in its footsteps. That is the way it seems by most accounts, but the fact remains there are but a few differences in the core features offered by e-commerce service providers. Finding the “Ultimate e-commerce suite” may be about as easy as finding the Holy Grail. The next best option during your research for an e-commerce suite is to find the features that you are looking for. The e-commerce service industry is growing as fast as the e-commerce vendors are so the features that are offered do vary. One of the toughest tasks to complete is to separate the e-commerce service providers from the payment service providers. Once your research has divided the two service providers you will be ready to find “A Great E-commerce Suite”.

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Once again Gate2Shop has been chosen to provide the right solution in a clutch situation. Gate2Shop has been chosen by Internet Download Manager. Internet Download Manager (www.internetdownloadmanager), the company itself was established in 1999 and has developed a valuable tool (IDM) that increases download speeds by up to 5 times, resumes and schedules downloads. Comprehensive error recovery and resume capability will restart broken or interrupted downloads due to lost connections, network problems, computer shutdowns, or unexpected power outages.

IDM supports proxy servers, ftp and http protocols, firewalls, redirects, cookies, authorization, MP3 audio and MPEG video content processing. IDM integrates seamlessly into Microsoft Internet Explorer, Netscape, MSN Explorer, and all other popular browsers to automatically handle your downloads. This makes it the tool to have for those who download a lot of content from the web.

The innovative developers at Gate2Shop responded to the needs of Internet Download Manager by providing another fully customized solution tailored to best fit their needs. This solution not only included global payment options and the invaluable Direct Merchant notification but the integration also included the quick and easy to use API solution with a customized payment page. The customized payment page alone has already provided a 20% increase of sales and the security that Internet Download Manager needed from their e-commerce provider.

Gate2Shop (www.g2s.com) is a provider of first class e-commerce solutions specifically designed for the software and digital service industries. The G2S solution gives the vendors who want to market and sell software online or sell games online a complete e-commerce platform. Gate2Shop has more than a decade of experience in the e-commerce industry and the know-how to help vendors Sell More. Each G2S online solution offers one of the most secure and comprehensive ecommerce solution packages that will give the vendor not only choices in payment solutions but also the freedom of customizing the specific solution for their individual needs.