Gate2Shop - Sell more.

Gate2Shop will be in Moscow this week. Our own Nadya Ivanova and Tony Stoyanov will attend and present the all new Page Builder, as well as the latest in Alternative Payment Options and how to grow your online business.

Don’t miss Nadya’s presentation on October, 6, 2012, at 5.30 p.m.

You can read more about the conference here.

G2S continues to deliver exactly what customers need.  Read about the solutions delivered here.  More case studies to follow soon.

OneStepCheckout is a shopping cart optimization for Magento stores – and Tanki Online is a MMOG that currently has over 5 million players worldwide.

Attractive and, above all, efficient websites is the great challenge for every online merchant. Being efficient means to sell more and improving the user experience will definitely help. In this post, we will give some keys points to improve customer experience for software, digital goods and games online merchants. The main peculiarity of the digital product industry selling online is that there is no physical products so certain parameters that are important to the retailing sector, such as stock availability, shipping charges or payment on delivery, do not need to be considered. Nevertheless, the tips listed below can and should be applied to any online store:

1. Optimize your website. Optimize the more technical aspects of the site: Improve accessibility, site-speed and create a simple, attractive and well-organized website structure. Bear in mind that clear and clean navigation is critical.

2. User oriented design. Keep it simple! Online consumers like simple and short processes. Users do not want to learn to use your site; they want your site to be adapted to their mental structure. Add clarity to simplicity and do not make the mistake of, for instance, labelling call-to-action buttons with confusing words like “submit” if what you mean is “buy now.”

3. Product display and information. Accurate, complete and clear information about your products is essential. You cannot allow your users to find the information needed to finalize the purchase elsewhere. Create your own product descriptions and never just copy the description given by the manufacturer. When selling digital products online, you do not really need to include 360-degree view of the products, but be imaginative and include, for example, a demo or an explanatory video of your digital goods.

4. Social Shopping. People like to know what other people have bought, which the best-sellers are or what the online community thinks on a given item. Bear in mind that personal recommendations are a major influence on purchase decisions and build trust. So include the options to rate products, post comments, and show these references to future buyers and you will improve significantly the user experience. Additionally, combine users-ratings with cross-selling options, which will be very effective if you display “Customers Who Viewed This Item Also Viewed…”

Do not forget to include social media sharing buttons to every product, this will allow your clients to recommend your products, inform their contacts about their latest acquisition or ask for advice to their network.

5. Price policy. Price is one of the first things consumers watch and one of the main reasons to purchase, so display it clearly. Your users will appreciate not having to do extra clicks to find the price and remember that your competitors are also one click away. On the other hand, do not hide additional charges revealed only at the checkout; nobody likes to be taken for a fool.

6. Checkout process. The checkout process MUST be as short and quick as possible. Users will also appreciate if you inform about how many steps the purchasing process is going to take and at which point they are.  Allow checkout without registration. Registration is a useless burden and a major cause of cart abandonment for first time clients (most of the users do not want to reveal personal information when is not really necessary) but also for returning clients, since they might have forgotten their password.

7. Payment options. Provide a great variety of payment options to boost your sales, markets and conversions. Do not assume that everyone has a PayPal account, that everyone has a credit card or that everybody can pay in dollars. It is best to offer the greatest possible number of credit and debit cards from as many countries as possible and to accept payments in different currencies.

8. Keep in touch. Cultivate the relation with your customers. Once customers have finished the purchase, it is time to ask them to subscribe to your newsletter or any other personalized alert system. Find out which are their interests and keep in touch accordingly (e.g. or accumulative points, extra discount for frequent users, etc.)

We take this opportunity to share with you this video about Tesco Homeplus Virtual Subway Store in South Korea. Although we want to focus our post on the virtual goods sector, it is a great example of how to eliminate boundaries and frustration and fascinate consumers:

If you found this post helpful, share it with your network!

It’s spring again and we’ll spend time in Kyiv, Ukrain for the Spring Conference of ISDEF which is going to happen on April, 22-24. If you’re into the business of developing software and would like to learn how to sell it online successfully, we’ll be more than happy to meet you there. A cup of coffee later you may have a better understanding how selling software online works and what you need to do it successfully. We’re going to do our best to provide you with the right tools and payment options.

Drop us a line and we’ll meet you there.

We have just finalized out latest case study about Internet Download Manager (IDM). After an extensive A/B testing and specifically designed ecommerce solution, we managed to boost IDM’s sales by more than 20%. See highlights of the case study by following the link.

We hope your Russian is good enough for you to read a recent overview of Flash GAMM!!! If not, you can always use Google Translate.

Here’s the link

Enjoy!

This past weekend Gate2Shop gave a talk at the Flash GAMM! Expo in Kyiv. The topic was “The Art of Conversion” and the presentation was done by Gate2Shop COO Yuval Ziv. The presentation was well-attended and there were some nice questions following it.

The art of conversion is a crucial topic that is of interest to any business trying to sell software online or sell games online – and this is pretty much everybody who attended that show.
The essence of the presentation is that the better your conversion rate is, the better your ROI is going to be. Sometimes, to achieve that it only takes some very minute tweaks of one’s payment page and significant leaps in that metric are going to be observed. It takes both technical and business savvy to achieve that.

We have had case studies that show up to 20% increase when only a small banner is moved or replaced. As you can see from the presentation below, real life cases were discussed, showing how Gate2Shop has helped them improve their business. Most of the attendees were either flash developers or business people who had their own successful flash design or web design studios.

Overall it was a very good show with a number of productive meetings. We were delighted to discuss payments in general and flash payments in particular with both potential clients and partners.

Gate2Shop contributed to the 998 edition of the Nilson Report, the leasing publication covering payment systems worldwide. Our team was recognized due to the custom solution delivered to fring, a company that raveled the VoIP industry.

Hello all, it’s me again, your friendly neighborhood blogger. I wanted to put you all up to speed with our partnership with fring. Yes, I said fring, the “mobile internet communication service and community that gives users internet-rich communication from their mobile phones.

To make everyone happy, and of course to live up to our promises, we provided fring with a quick and seamless checkout solution for their software using a One Click Payment Integration for the ultimate in online security and shopping experience i.e. customers of fring can make payments safely and with a single click of a button… and accept credit and debit cards worldwide.

Stilyan Mirchev \\ Product Manager