Gate2Shop will be in Moscow this week. Our own Nadya Ivanova and Tony Stoyanov will attend and present the all new Page Builder, as well as the latest in Alternative Payment Options and how to grow your online business.
Don’t miss Nadya’s presentation on October, 6, 2012, at 5.30 p.m.
You can read more about the conference here.
Events wise, this weekend is a big weekend for G2S. We will sponsor and speak at three events, starting on Thursday 19th in Utrecht and then onto Kiev and St. Petersburg for ConfOG and ISDEF respectively.
Hello, all!
Recently, we’ve had a corporate restructure and would like to keep you updated. Please see the official press release which will give you all the necessary details about it:
‘Everything eBusiness’ Company Offers Wide Range of eCommerce, eMarketing and ePayments Solutions for Online Sellers
INNSBRUCK, Austria; SOFIA, Bulgaria; and NICOSIA, Cyprus, January 31, 2012 – Market.com (www.market.com) debuts today as a new name for a broad range of highly experienced and successful global ecommerce infrastructure brands, which provide start-to-finish solutions for online businesses.
Market.com, unveiled internally in July 2011, serves as a new corporate umbrella for solutions already familiar to thousands of online sellers around the world including SafeCharge, xt:Commerce®, MarketNetwork, InstallSmart and Ginyas. The company’s consumer-oriented brands – MessengerPlus! and Plus! Network – boast hundreds of millions of downloads and tens of millions of users worldwide.
The new corporate structure of market.com is in response to feedback from clients who indicated their preference to work with a single trusted provider offering a broader range of services. With that goal in mind, SafeCharge, a prominent and respected online payment provider, made several acquisitions in recent years to round out the company’s service portfolio and simplify the way it serves its clients. SafeCharge remains a key brand within the ePayments division of the newly formed market.com.
Market.com offers solutions both for merchants selling physical products that must be stored, managed and shipped to purchasers, as well as digital products such as software and other downloadable offerings. The company has over 12 years’ experience in providing services to a broad range of online industries including retail, digital goods and services, casual and massively multiplayer online games, gambling, dating, forex and more.
Market.com services and products are used by prominent companies including Volkswagen, Aeria Games, IncrediMail, Osram and Markets.com. The company has over 200 employees in company locations in Austria, Bulgaria, Canada, Cyprus, Germany, Israel and Serbia.
“The new market.com has been working hard to deliver on our vision of creating the best online payments, ecommerce and Internet marketing solutions for our clients,” said Alon Shamir, director, market.com. “Our many brands offer a full range of high quality services – from driving traffic and conversion, to creating online shops and accepting payments. We offer these services to our clients in a streamlined manner so they can focus on their businesses and spend less effort on dealing with the services they need to run their business.”
The company’s slogan, “Everything eBusiness,” succinctly describes its vertically integrated business model and key value proposition.
eCommerce
Market.com’s eCommerce division offers its leading ecommerce shop solution, xt:Commerce. It is an innovative and easy-to-use system for building single shop and multi-shop online stores. The system includes straight forward administration tools and back office, built-in search engine optimization features and a range of templates and add-ons that contribute to the success of the shops. Its modular design allows for the easy plug-in of new features and services.
xt:Commerce is the most popular shopping cart platform in Germany with more than 150,000 downloads and approximately 200 new shops each day.
eMarketing
The market.com eMarketing division helps companies to drive traffic to their shops and to monetize that traffic to the highest extent possible. Services include proprietary media channel opportunities, traffic monetization solutions and a highly effective affiliate network which drives a massive number of monthly impressions worldwide.
Brands in this group include:
ePayments
The ePayments division is a highly successful part of the group’s offerings. Market.com offers clients a range of payment solutions to fit the requirements of all ecommerce sites – from small to large and those offering tangible or intangible goods. The solutions include a PCI-certified gateway (since 2005), well established banking relationships, maximum global, local and alternative payment methods and billions of dollars in transactions processed annually. The company’s ePayments solutions include one of the strongest risk management and fraud protection programs in the industry. Brands in this group include:
“Conduit has partnered with several of market.com’s individual solutions and we believe a good part of our online success is directly attributable to the superior technology and human support we have received over the years,” said Brock Kaye, Conduit VP of Business Development.
“As an innovative, web-based auction site, Ziinga has benefited greatly from market.com‘s eMarketing services,” said Masih Nikdar, director of Ziinga. “We have seen significant traffic increase to our site leading to increased sales.”
For more information about market.com and its service offerings, visit www.market.com or contact marketing at info@market.com.
About market.com
Market.com (www.market.com) is a prominent and experienced provider of ebusiness infrastructure and services to online companies throughout the world. The company provides a full range of ecommerce, emarketing and epayments solutions to thousands of companies in a wide range of industries.
If you haven’t noticed the new video on our homepage, then please take a look. In just a little over two minutes it highlights some of the cool things about our services.
Enjoy, and don’t forget to comment. 
The Internet is undoubtedly the best channel to sell games online for its convenience, immediacy and global reach. Nonetheless, it is also a very competitive sector. Therefore, when selling games, software or digital products, you should bear in mind that an online store does not sell by itself.
If you are determined to start selling your games online, you should consider some key elements in order to succeed:
1. First, you need to choose the right ecommerce software that best suits your needs. Not every ecommerce solution is specifically designed for the gaming industry and not all of them support, for example casual game or Massively Multiplayer Online (MMO) games.
2. Make different versions οf уουr game аnd mаke thеm available for different operating systems as well. Besides, provide your customers with satisfactory information about the game, build great product sales pages: attractive and describing all the benefits and main advantages over other games.
3. Offer a free version of the game or offer just some features and for a limited period of time after which players will need to pay. This way, players will learn more about your product and they will have an incentive to keep playing and pay for it.
4. Create a Marketing plan to promote the game that includes different online marketing tactics and, if possible, publicity аnd advertisement. Consider joining an affiliate networks that can help you to sell your games online easier and faster.
Although you are selling a digital product via the Internet, act like you have a physical store. Remember that behind every conversion there is a person so try to improve their experience using your online store and dedicate time to lead nurturing.
5. Finally, without collection there is no shop. Nowadays, offering a great range of payment options is necessary to avoid losing sales and be able to succeed. Yου need tο find a reliable payment service provider which will allow уου to accept the greater range of payments options.
When selling games online, especially Social Networks and Massively Multiplayer Online (MMO or MMOG), you need a provider that offers micropayment solutions and Flash Payments option which allow gamers to remain in the game while making a purchase.
At the end of the day, all you need is to build an attractive and effective website technically compatible with your game and ready to accept payments online. Note that there are full-service providers that can help to throughout the entire process to success.
Gate2Shop is once again a major sponsor, presenter and participant at The Festival of Games held in Utrecht, April 28-29, 2011.
We hope you will find time outside the packed conference agenda to enjoy this particular part of Holland, as well. There are plenty of things to do in Utrecht. While it’s a relatively small town even for Europe’s scale, it is lively, picturesque and imbued with stories and symbolism.
We’ve put together this handy map below to help you organize your fun in Utrecht…
View 2011 Festival of Games Utrecht – Utrecht City Guide in a larger map
Where to stay
Accommodation in Utrecht is relatively easy to secure, especially if you book in advance. There are numerous luxurious as well as affordable hotels, boarding houses and bed-and-breakfasts. Further options include short-term rentals, hostels and even university dorm housing. Find more info on accommodation in Utrecht.
Getting around
Holland has an elaborate train and bus system, and Utrecht transportation is up to par. Utrecht is connected to Europe via the ICE international train from Germany, the regular Dutch Intercity train network with direct service to the Schiphol Airport, regular local trains, a city light-rail line, local and regional Connexxion and Arriva buses. The town is also accessible by car via many major highways, yet easily traversed on foot and bike-ready.
Day activities in Utrecht
Dating back to the Stone Age, Utrecht displays hints of Roman times, the Middle Ages, the Renaissance and beyond. Stroll the cobble-stoned streets where you’ll pass many churches, architectural treasures and museums. Or take in the cityscape from a canal cruise.
Definite musts for the cultural enthusiasts are the Cathedral (Domkerk) and the Cathedral Tower (Domtoren), the National Museum from Musical Clock to Street Organ (Nationaal Museum van Speelklok tot Pierement) and the Slot Zuylen or Slot Zeist castles.
There are many art installations, street performers and window-shopping generously offered by locals and travellers alike. Try to find the ‘secret garden’, just before the Dom Tower on the city side (there is an entrance on the right side to an inner courtyard), check the news at a sunny street-side cafe (carbon copies, aka newspapers, are allowed and welcomed) or follow the canal around town and onward to the Botanic Gardens of the University of Utrecht.
Going out
A young population of college students and the many tourists and business visitors descending on Utrecht make for a refreshingly vibrant nightlife. Starting with live music venues, there are four major music events on Thursday, April 28th, and two each on Friday, Saturday and Sunday: There are other local live bands playing in various pubs and clubs in town, as well.
The International Conference of Online Game Developers has its schedule published and ISDEF has provided a full agenda and comfortable facilities for all attendees, yet, there is plenty to see and do in Kiev to enhance your trip to Ukraine’s capital.
View ISDEF Kiev 2011 city guide in a larger map
Eating Out
In addition to the four restaurants and bars at the Rus, you may want to indulge in other culinary destinations, as well. Yes, there’s McDonalds in town, but also a colorful variety of local, foreign and fusion cuisines, as well as many pubs and bars.
Going Out
Kiev is well known for its nightlife, so if you are looking for a dance floor, mixing with the rich and famous, or simply listening to a live band or a DJ, you are already in for a dynamic night out. Click around the map above, or check out one of these local sites: http://www.kiev-life.com & http://www.kievapts.com/kiev_nightlife.php.
Strolling Around
In general, we recommend walking or using the convenient public transportation system (the Kiev metro, buses, trolleys, trams and funicular). Renting a car involves parking headaches, and taxi cab fares there are non-regulated and may be inconsistent (to put it politely).
A Beta Global and an European Green city, Kiev is perfect for strolling around. Walk along the Dnieper river bank, pop up your laptop open on a bench at one of the botanical gardens or jog around the many ponds or The Victory Park (Park Peremohy), take a boat to the Venetsianskyi island (Hidropark) known for its beaches, amusement park and nightclubs…
Keen on shopping? Dive in the fresh scents of farm produce at the Besarabsky Market, go book hunting at the Petrivka metro station market or window shopping in the glitzy downtown.
Culture & Arts
Naturally, history abounds in this European corner, as well. Boasting more than twenty centuries of history, Kiev is host to many cultural influences yet displays its own essence and charisma unabashed by the turmoils of time and politics. UNESCO World heritage sites Kiev Pechersk Lavra (the Monastery of the Caves) and the Saint Sophia Cathedral should be on top of your list, but save some time also for the National Art Museum, the Andriyivskyy Descent historic street and the Mother Motherland giant statue.
Ask the Rus Hotel concierge or your event coordinator for additional directions or choices if our random suggestions spark your curiosity and adventureship. Leave your mobile devices and computers in your suite – or, bring them along as WiFi is available in some parts of the city – and head out to town.
About Gate2Shop
A sponsor and a presenter, Gate2Shop is glad to make your acquaintance at the 2011 ISDEF spring conference in the Rus Hotel of Kiev, Ukraine, April 22-24.
Our reps will be on hand to discuss marketing and software sales techniques, legal aspects, how to increase your conversion rates and business developments in the software industry. We are looking forward to establishing and maintaining strong business relationships with you, our partners and clients.
This past weekend Gate2Shop gave a talk at the Flash GAMM! Expo in Kyiv. The topic was “The Art of Conversion” and the presentation was done by Gate2Shop COO Yuval Ziv. The presentation was well-attended and there were some nice questions following it.
The art of conversion is a crucial topic that is of interest to any business trying to sell software online or sell games online – and this is pretty much everybody who attended that show.
The essence of the presentation is that the better your conversion rate is, the better your ROI is going to be. Sometimes, to achieve that it only takes some very minute tweaks of one’s payment page and significant leaps in that metric are going to be observed. It takes both technical and business savvy to achieve that.
We have had case studies that show up to 20% increase when only a small banner is moved or replaced. As you can see from the presentation below, real life cases were discussed, showing how Gate2Shop has helped them improve their business. Most of the attendees were either flash developers or business people who had their own successful flash design or web design studios.
Overall it was a very good show with a number of productive meetings. We were delighted to discuss payments in general and flash payments in particular with both potential clients and partners.
Today’s gaming world revolves around the use and technology of the developers designing games to work with the flash technology that is available and holds the end-users interests. The key to turning the average gamer into a repetitive gamer is maintaining their interest and avoiding any interruption of their game play. This is the focus point behind G2S’s PayInAFlash. By maintaining the in-game play the PayInAFlash billing model allows for the payment to be made without interrupting the game.
Flash technology with its wide acceptance and real time activities is the standard for a long time to come. The PayInAFlash billing model can be easily integrated in any game, social media, video streaming or software (flash application), allowing the end users to quickly and conveniently pay for their requested service. This payment solution was designed to minimize the distraction to the end-user, while maintaining the highest security standards and meeting all of the requirements set by the international PCI Data Security Standard.
See Our Presentation below:
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