Gate2Shop - Sell more.

Attractive and, above all, efficient websites is the great challenge for every online merchant. Being efficient means to sell more and improving the user experience will definitely help. In this post, we will give some keys points to improve customer experience for software, digital goods and games online merchants. The main peculiarity of the digital product industry selling online is that there is no physical products so certain parameters that are important to the retailing sector, such as stock availability, shipping charges or payment on delivery, do not need to be considered. Nevertheless, the tips listed below can and should be applied to any online store:

1. Optimize your website. Optimize the more technical aspects of the site: Improve accessibility, site-speed and create a simple, attractive and well-organized website structure. Bear in mind that clear and clean navigation is critical.

2. User oriented design. Keep it simple! Online consumers like simple and short processes. Users do not want to learn to use your site; they want your site to be adapted to their mental structure. Add clarity to simplicity and do not make the mistake of, for instance, labelling call-to-action buttons with confusing words like “submit” if what you mean is “buy now.”

3. Product display and information. Accurate, complete and clear information about your products is essential. You cannot allow your users to find the information needed to finalize the purchase elsewhere. Create your own product descriptions and never just copy the description given by the manufacturer. When selling digital products online, you do not really need to include 360-degree view of the products, but be imaginative and include, for example, a demo or an explanatory video of your digital goods.

4. Social Shopping. People like to know what other people have bought, which the best-sellers are or what the online community thinks on a given item. Bear in mind that personal recommendations are a major influence on purchase decisions and build trust. So include the options to rate products, post comments, and show these references to future buyers and you will improve significantly the user experience. Additionally, combine users-ratings with cross-selling options, which will be very effective if you display “Customers Who Viewed This Item Also Viewed…”

Do not forget to include social media sharing buttons to every product, this will allow your clients to recommend your products, inform their contacts about their latest acquisition or ask for advice to their network.

5. Price policy. Price is one of the first things consumers watch and one of the main reasons to purchase, so display it clearly. Your users will appreciate not having to do extra clicks to find the price and remember that your competitors are also one click away. On the other hand, do not hide additional charges revealed only at the checkout; nobody likes to be taken for a fool.

6. Checkout process. The checkout process MUST be as short and quick as possible. Users will also appreciate if you inform about how many steps the purchasing process is going to take and at which point they are.  Allow checkout without registration. Registration is a useless burden and a major cause of cart abandonment for first time clients (most of the users do not want to reveal personal information when is not really necessary) but also for returning clients, since they might have forgotten their password.

7. Payment options. Provide a great variety of payment options to boost your sales, markets and conversions. Do not assume that everyone has a PayPal account, that everyone has a credit card or that everybody can pay in dollars. It is best to offer the greatest possible number of credit and debit cards from as many countries as possible and to accept payments in different currencies.

8. Keep in touch. Cultivate the relation with your customers. Once customers have finished the purchase, it is time to ask them to subscribe to your newsletter or any other personalized alert system. Find out which are their interests and keep in touch accordingly (e.g. or accumulative points, extra discount for frequent users, etc.)

We take this opportunity to share with you this video about Tesco Homeplus Virtual Subway Store in South Korea. Although we want to focus our post on the virtual goods sector, it is a great example of how to eliminate boundaries and frustration and fascinate consumers:

If you found this post helpful, share it with your network!

We’re going to be in Kyiv in a couple of days attending and sponsoring the International Conference of Online Game Developers (http://www.confog.org.ua/en). It’s going to take place on April, 21, 2011 and we’ll be glad to meet you there for a cup of coffee and a discussion how to monetize your games.
Do drop us a line if you’re in town and we’ll set up a meeting.
You can email, call or contact us via Twitter.

We’re looking forward to talking to you.

A look at e-commerce platforms Part IX

Today the amount of people buying products or services online is growing rapidly throughout the world and this creates challenges for e-commerce vendors industry wide. With this expansion there are consumers in many areas that utilize payment options and methods that are typically localized and not widely used by e-commerce providers. In order to be successful with this growth and to remain competitive, providers must increase the portfolio of payment options that they offer to the various vendors that are using their service for their online businesses.

Read More….

A look at e-commerce platforms Part VIII

The growth of the e-commerce market has introduced many new channels to own and operate a successful online business. For software vendors this has produced the perfect median for successfully introducing their product to a worldwide audience. With the increase in sales more effective means needed to be offered to protect their products that they have developed or are trying to market on the internet.

Read More….

Once these first two steps are completed, your next task is to find an ecommerce payment solution to allow you to accept online transactions from your targeted customers. This provider should be able to offer the options you need to conduct your business while providing relief from most of the tasks involved. Also with these options you should receive the customer support that you deserve.
Today with the constant changes in the industry a select few service providers offer the flexibility needed to meet all of these demands. Gate2Shop; being an innovative Ecommerce provider in a rapidly growing ecommerce industry, has found a way to keep one step ahead. By providing the needed flexibility and the business savvy to look at the vendors needs and develop the solutions that they are asking for. Gate2Shop puts the technology and the professionalism together to provide a streamline solution to the changing challenges that vendors meet in today’s online marketplace.
Gate2Shop recognizes the complexity of competing in the online industry during extremely tough times. With our resources, we are able to offer a list of global payment methods to provide an edge in an extremely competitive market. Now all of our clients can take advantage of the Alternative Payment Methods such as Real Time Bank Transfers, and Off-Line Transfers for various financial institutions that are available to all of our clients.
For more information concerning technical integration and pricing schemes please contact your Sales Account Manager at: sales@g2s.com

Dennis Michael Gannon
Marketing Communications Representative
www.g2s.com

Every year more and more people report different levels of vision loss. Although many cases do not lose complete sight there are various stages of vision impairment. And with today’s technological break throughs, many of these problems can be eliminated or lessened by putting forth more effort to include standards for the disabled.

And that is why as part of Gate2Shop’s continuous efforts to evolve ecommerce to unprecedented levels, we are proud to announce that our developers have integrated more accessibility options into the G2S payment page. By taking inclusion a step further, G2S   has made its payment page accessible to those who are visually impaired. Doing this affords even more of the ecommerce community to benefit from the multitude of products available on the internet today.

Taking these steps to up-date the G2S ecommerce solutions provides easy access to those who utilize specialized browsers or even screen readers to experience the Internet.   The development team at G2s continues to provide solutions to the needs of the industry and it strive to stay one step ahead.
It is time that the solutions designed for the ecommerce industry set a standard to include the population that want to be included but are restricted by the accessibility problems that many developers face.

Dennis Michael Gannon

MarCom

www.g2s.com

Here I need to say why EASEUS Data Recovery Wizard is a must-have for computer users.

People usually delete files by “Shift + Delete” directly, especially for the users who know something about computer skills. This kind of deletion will not go to the Recycle Bin, the deleted file cannot be distinguished by Windows system, and so if you don’t use any third party recovery software, you won’t be able to get it back.

And suddenly you remembered that there was an important doc file, picture or something that had been completely deleted. How do you feel about that? Let it go with couples of days’ hard work, or even years’ hard work? Or try to get it back?

It is not a good habit that only when you encounter some problems, you try to find the solution. The best solution is to prepare some important solutions for avoiding bad situation. Why?

Because after you delete the file, that file does not disappear. Windows cannot see it, but this file still exists in your hard drive. So you may use data recovery software to recover it immediately. But if you recover the deleted file after couples of days, Windows system may overwrite the sectors where the deleted file once located. Then you will never find it back.

That’s why I call data recovery software is a must-have.

Never try to buy fire extinguisher only after the fire is there.

EASEUS Data Recovery Wizard is recommended by various kinds of famous sites, like SoftPedia, , PCW, G2S (which provides secure and reliable turnkey solutions for small to medium sized e-commerce businesses), etc.

Together with Ekmpowershop, G2S (www.g2s.com) recognized the complexity of competing in the online industry during extremely tough times, so G2S found the solution to provide. With G2S’s resources, we are able to offer a list of global payment methods to provide an edge in an extremely competitive market. Now all of the EKM users can take advantage of these payment methods free of charge. While conducting business throughout the world, EKM users need a service provider that can provide payment options to work with the growing market. The experts at G2S, once again are able to provide the solutions needed, with the additional payment methods in locations such as:

•    Austria
•    Belgium
•    Denmark
•    Finland
•    France
•    Germany
•    Greece
•    Italy
•    Japan
•    The Netherlands
•    Sweden
•    Switzerland

G2s extends the ability of the merchant to conduct business worldwide. Whether it is Debit cards or Credit card processing, G2S provides the solutions for the industry’s needs.