Want to Grow Your E-Commerce Business?
A look at e-commerce platforms Part II
Having a product that is in demand in today’s economy is great, but being able to market and turn the lookers into buyers is a big task. Here we will cover some of the possibilities of taking a product from the shelves and turning it into a global commodity. There are many ways to sell your product online and there are just as many opinions on how to be successful, here are some details keep in mind from inside an e-commerce platform provider.
The first step of building any business not just an e-commerce business is to ensure you save as much of your time, energy and focus as possible for building the best products or services and then marketing them to the right audience. Then the next step is to find a provider to take care of building, developing and maintaining a sound e-commerce platform that is flexible and powerful enough to meet your needs. In this part of the building process the wise step to take is to take time to select the provider that is in the business for the long haul and not a flash in the pan operator.
The following is a brief overview of a few of the simpler features or services from e-commerce platform providers that will greatly help support you in the building process of your e-commerce business:
Straight forward Buy Now Buttons: This feature provides vendors with the buy now button and technology, sparing the vendors of excessive programming. This is an easy to integrate feature that allows the customer to quickly select the product and then they are directed straight to the checkout/payment page. The Buy Now button will greatly improve the buyer’s online experience and reduces loss of attention due to a lengthy purchase process.
Multiple Currencies and Multilingual Support: By providing each page of the website in multiple languages to ensure that the vast majority of the public can get a complete and clear idea about the services that it provides. As part of the service vendors have the opportunity to receive a fully customized payment page, and in as many languages and major world currencies as possible, this is a feature that can prove beneficial to any business. Next by employing specialists in the e-commerce industry that possess unique linguistic talents your business venture can offer customer support in many of the most demanding languages.
One Click Up-Sale: This feature allows vendors to substantially increase their sales revenues by presenting a unique opportunity to the shopper. This feature allows the vendor to up-grade products and to promote other products or services and to increase sales.
Cross-Selling: By adding the cross-sell feature the vendor can bundle products that will be of benefit and cost savings to the end-user, therefore increasing sales and the bottom line. This technique allows the vendor to increase the sales of their products and importantly, vendors that sell more services to a client are harder for a competitor to displace or sometimes even compete with.
Coupons: By using the promotional coupons the vendor can increase their up-selling or cross-selling of merchandise simply by offering additional products or services at a reduced rate within a certain time frame.
Subscribe Now Button: A good subscriptions feature offers more options to control and customize subscriptions, more detailed performance data on subscription campaigns, and increased conversion success rates. The enhancements are designed to reduce the costs of extending and retaining subscriber relationships as well as provide subscribers even more custom and localized experiences.
With these few tools, an online vendor can grow and effectively start selling their e-commerce business to the world whether the targeted consumer base is large or small. To obtain these and many more useful features, take time to do the research to find the most compatible service provider to the business that you want to grow. The e-commerce platforms vary so the research is just as important as the features included in the service.
Dennis Michael Gannon
Marketing Communications Representative
Gate2Shop Online Solutions Ltd.