Cross Sell and Up Sell
Cross-Sell
Capture additional sales by cross-selling through the website. Cross-selling helps to widen the customer's reliance on certain companies and decreases the likelihood that the customer switches to a competitor. This is one of the features that Gate2Shop has designed specifically to increase the vendors conversions.
Up-Sell
Up-Selling introduces the customer to more expensive items prior to completing the checkout process; this may be upgrades or other add-ons in an attempt to make a more profitable sale. Up-Selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously.
One Click Up-Sell Button
The One Click Up-Sell button has shown great promise for online vendors in the first few months of release. This feature allows vendors to substantially increase their sales revenues by presenting a unique opportunity to the shopper. This will allow end-users to add another product to their shopping carts with a single click of the button, using the information that was previously entered. In addition, One Click Up-Sell is supported by all of Gate2Shop’s payment options and can be deployed to any payment page. The One Click Up-Sell enables vendors to sell a supplementary product at no additional cost and without having to undergo an extensive integration procedure.
